We sit at the intersection of communications, technology, and change management. Our focus areas include:

How AI changes communications strategy

We help leaders and communications teams understand how AI affects:

• How audiences discover information (search, generative answers, summaries)

• How messages are interpreted, summarized, and quoted by machines before humans see them

• How trust, credibility, and authenticity are maintained in an AI-mediated environment. This often includes guidance on topics such as Generative Engine Optimization (GEO), AI-ready narratives, and executive positioning in an AI era.

Content and messaging transformation

We help teams redesign content so it works for both humans and machines, including:

• Press releases optimized for AI summarization and attribution

• Executive thought leadership that anticipates AI-generated reuse

• Internal communications that clearly explain complex AI-driven change

• Customer stories and proof points that AI systems can accurately extract and restate

Workflow and productivity enablement

We help communications teams use AI effectively, not just talk about it:

• Identifying high-impact use cases (drafting, editing, research, analysis, ideation)

• Designing repeatable AI-assisted workflows for PR, internal comms, social, and marketing

• Building custom GPTs or prompt libraries aligned to brand voice and objectives

• Establishing guardrails for accuracy, confidentiality, and quality control

Training and upskilling

We design and deliver training for:

• Communications professionals learning prompt writing and AI-assisted editing

• Leaders who need to communicate credibly about AI strategy and impact

• Cross-functional teams navigating AI adoption and change. Training is typically practical and role-based, not theoretical.

Governance, ethics, and risk mitigation

We believe AI should “do no harm” in communications, and are happy to provide:

• Guidelines for responsible AI use in content creation

• Disclosure and transparency standards

• Risk assessment for misinformation, hallucinations, and brand voice drift

• Policies for employee use of generative AI tools

Change management and culture

We help organizations:

• Communicate AI-driven change in a way that reduces fear and builds trust

• Position AI as an amplifier of human expertise, not a replacement

• Align leadership, employees, and external audiences around a coherent AI narrative

Crisis communications preparedness

We help organizations:

• Prepare for AI crisis before it happens

In short, we help individuals and organizations communicate better, faster, and more responsibly in an AI-shaped information ecosystem, while ensuring humans remain firmly at the center of strategy and storytelling.

Digital safety & trust

We help individuals and organizations:

• Understand the risks and realities of AI-generated voice, video, and imagery

• Recognize manipulation, impersonation, and synthetic media in high-stakes contexts

• Build practical habits and safeguards for navigating an increasingly realistic digital environment

• Prepare leaders and teams to respond calmly and credibly when digital trust is challenged

We focus on education over alarm, equipping people with the knowledge, context, and judgment they need to protect themselves and others as AI becomes embedded in our everyday lives.